Privacy Policy

Last Updated: December 2024

Welcome to CoreImpact ("we," "us," or "our"). We are an AI-focused marketing agency committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site") and use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, email address, phone number, company name, job title, and other contact or identifying information you voluntarily give to us when you fill out a contact form, subscribe to our newsletter, request a demo, or otherwise communicate with us.
• Derivative Data (Usage Data): Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site. This data is collected through Google Analytics and various social media pixels (Twitter, Facebook, and LinkedIn) implemented via Google Tag Manager.
• Cookies and Tracking Technologies: We use Google Tag Manager to implement various tracking technologies including:
  • Google Analytics for website analytics and user behavior tracking
  • Twitter Pixel for Twitter advertising and conversion tracking
  • Facebook Pixel for Facebook advertising and conversion tracking
  • LinkedIn Pixel for LinkedIn advertising and conversion tracking

2. HOW WE USE YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Respond to your inquiries, and provide customer support.
• Send you newsletters, marketing communications, and information about our products, services, and promotions that may be of interest to you.
• Operate and maintain our Site.
• Improve, personalize, and expand our Site and services.
• Understand and analyze how you use our Site.
• Develop new products, services, features, and functionality.
• Monitor and analyze usage and trends to improve your experience with the Site.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Comply with legal obligations.
• For other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our Site, products, marketing, and your experience.

3. LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only:

• Where we need the personal information to perform a contract with you.
• Where the processing is in our legitimate interests and not overridden by your rights.
• Where we have your consent to do so.

4. DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including:
  • Google Analytics for data analysis and website usage tracking
  • Google for email delivery and communication
  • GoDaddy and Vercel for website hosting services
  • Gmail for marketing communications
• Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information.

5. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies, web beacons, and other tracking technologies to collect information about your Browse activities over time and across different websites following your use of the Site.

• Cookies: A cookie is a small file placed on your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site.
• Web Beacons: Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics.

You can typically remove or reject cookies via your browser settings. To do this, follow the instructions provided by your browser. Many browsers accept cookies by default until you change your settings.

6. DATA SECURITY

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

8. YOUR DATA PROTECTION RIGHTS

Depending on your location (e.g., EEA, California), you may have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure (Right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to opt-out of sales or sharing (for California residents): We do not currently sell personal information. If this changes, we will update this policy.
• The right to withdraw consent: You have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

If you would like to exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws. You may also have the right to lodge a complaint with a data protection authority.

9. INTERNATIONAL DATA TRANSFERS

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside Thailand and choose to provide information to us, please note that we transfer the data, including Personal Data, to Thailand and process it there. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

10. CHILDREN'S PRIVACY

Our Site and services are not directed to individuals under the age of 13 (or a higher age threshold depending on the jurisdiction, e.g., 16 in some EEA countries). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us.

11. CLIENT DATA PROCESSED BY OUR AI AUTOMATIONS

This Privacy Policy primarily addresses data CoreImpact collects for its own business purposes through its website and direct interactions. When CoreImpact provides its AI automation services to its clients, it may process data on behalf of those clients ("Client Data"). The handling of Client Data is governed by separate Data Processing Agreements (DPAs) with our clients, who are the data controllers for that information. CoreImpact acts as a data processor for Client Data and processes it according to the client's instructions and the terms of the DPA.

12. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: